26 years in
financial markets.
Now focused on execution.

The story

A career built in markets.
A framework built from inside them.

My passion for financial markets began in the 1990s. During my time at university, I developed a strong desire to understand how markets worked - not just in theory, but in practice. That curiosity has never left me.

After graduating, I built my career at the institutional end of the industry, including practice at ABN AMRO Morgans. Over more than two decades I traded ASX stocks, futures, currencies, commodities, warrants, and options across multiple market cycles - navigating both the wins and the losses that shape any serious career in markets.

In 2011 I founded JMP Strategic Investments, my own boutique advisory firm. It gave me the freedom to focus on what I believed mattered most - putting clients first, without the conflicts that are endemic to institutional broking.

What I kept seeing, both inside institutions and in my own practice, was the same problem. Ordinary Australians had real wealth - sitting in superannuation, in managed funds, in accounts they'd set up and never looked at again. Not because they didn't care. Because nobody had ever shown them how to look, or what to do when they found something worth changing.

The Long Game is my answer to that. Plain language. No jargon. A structured framework for building long-term wealth - by a licensed financial adviser with 26 years on the other side of the trade.

What I believe

Most traders don't fail because they lack knowledge. They fail because they lack structure. The difference between a trader who executes consistently and one who doesn't is rarely intelligence - it's the discipline to follow a professional process, in every session, regardless of outcome.

That's what Trade Profitably teaches. And it's what 26 years in markets has taught me.